Transcend our “need” for Google?

I think Google needs us more than we need it. Our traffic draws in their revenue from advertisers. Seems to me the only reason we rely so heavily on the use of Google, is because it has become so integrated into everything that we use. Google has learned how to permeate ever aspect of our online and sometimes offline lives. So I don’t see an inherent or acquired need for google, its just one of the simplest and smartest search engines being used right now. What we have come to rely on is the services these information trafficking companies provide…and I expect an increase in the quantity of services provided balanced with a small decrease on how well they work, or if certain services are necessary at all and not just bloatware.

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